RealLiving hooked up with MLPodcast today to provide video podcasting services to all of its agents. (You can read the full release at Mike’s Corner).
Coincidentally, Realtor Magazine also named video or video podcasts as one of their hot marketing trends in their 2007 List Issue which came out today.
Finally, the idea must be gaining steam if you even have mainstream tech columnists weighing in on the matter too.
I think it’s important to separate the two ideas however, as I’ve seen the two terms used interchangeably. And I think we should differentiate whether we are talking about simply posting a video on the Internet (for more on how, see Video Hosting Alternatives to Youtube) or true video podcasts; that is, video content that can be subscribed to or delivered automatically through syndication.
It seems to me that the two, while similar, have very different applications.
There’s no doubt, video by itself has many uses in real estate marketing.